“Digital Marketing is the best mode to gain visibility in the online world,” said one aspiring coach, “website is a must otherwise it would be a waste,” said another aspirant at a life coach certification program I attended.

After a lengthy search, my friend introduced me to this company whom I met in their office to discuss more “how will you develop my website and how can you make mine look like?” I asked, the team there said they shall share some references for me to relate and think of the look and feel but I need to share the content, “I shall send all the content in 1 weeks’ time” was my commitment to all of them before I walked out.

Few other engagements occupied my time & mind to concentrate on the content, that’s how the procrastination process started, 1 week became 1 month, still no content, 2 more months, no content—no website, the aspiring coaches had become coaches & so was I, busy in coaching clients, but the website? Stood procrastinated.

“Can you become my accountability partner to create content for website?” I asked my cousin Anusha. She chased me every day till I created the entire content for my website, and I launched it in 10 days time.

Have an accountability partner to avoid procrastination!